United for Armony By Natuzzi | Videomapping | Fuorisalone Milano 2017

Mou Factory for AM Production & Happing
Palazzo Durini Caproni | Fuorisalone Milano 2017

Mou Factory got involved by AM Production in the mapping realization for the United for Armony party, offered by Natuzzi, on the occasion of the Fuori Salone 2017 in the magnificent context of Palazzo Durini Caproni. It was requested to create a unique experience and to give a new and surprising personality to video mapping. So the answer of the Mou Factory creative team was a very much personalized project, with visual solutions, inspired by the land in Puglia and the elegance of Natuzzi products, dressing for the whole night the three walls of the courtyard with one of the most explosive parties of the 2017 edition of Fuori Salone.

To create some video mapping passages, shots were taken on scale models of the facade: various physical elements that slide over the reproduction of the palace. The resulting images were entered in the classic 3D mapping processing, giving a different and fresh aesthetic to our work.