Pirelli P Zero | Video + Dance Performance | Estoril 2016

Mou Factory for Newtonlab24
Estoril Circuit 2016

Newtonlab organized an event on Estoril’s racetrack for the launch of the new P-Zero tyre with Mou Factory’s video contribuition.
The launching video was synchronized with the choreography of four performers, who interacted live with spectacular visual scenarios. The dancers, moreover, talked with their bodies, creating multiplication effects, in a game between reality and fantasy, human and not human shape.
The Heritage video celebrated 30 years of Pirelli with a semantic game of numerical combinations that represented the different meanings of the title of the event: 302.