Mou Factory for Patek Philippe
Filatoio Rosso di Caraglio | CuneoPatek Philippe wanted to bring his watches elegance on the inner facade of the courtyard of the Red Spinning Wheel, to offer guests an emotional and refined exhibition.
Mou Factory created a video mapping, inspired to the precision of gearwheels whether they be those in the old spinning wheel, one of the most evocative locations for a mapping, or those inspired to Patek Philippe’s watches. On the facade the complex mechanisms talk with the architecture of the palace, to then leave time for refined suggestions inspired by the 2016 collection.