Thanks to the constant and passionate search for all the opportunities offered to enhance visual communication, the capabilities we implement in every project allow us to offer a competent and careful listening to the needs of customers and provide an effective synergy of all the necessary skills to manage each step of the creative process of video production; in this way we can deal with any type of content , meeting the multiple needs of communication all over of the world.
What is site specific design
"The eye doesn't see things, but images of things that mean other things"
Italo Calvino
An approach to the theory of communication reads the latter as an interaction between text and context: the context, the frame within which visual communication develops, is what gives participants a sense of the situation in which they are involved. Furthermore, if we interpret video contributions as the content of communication, the site and even the setting automatically become its container and, as such, it can amplify its impact or minimize its potential.
Container and content, therefore, are both active elements of communication. For this reason, what is important to us is an approach that sees the designing phase as closely related to the container of our communication.
Our video production is extremely site specific: we see visual communication as a global act, with multiple elements connected through imbrication, which give way to an emotional impact as an overarching element.
Thus, a successful visual communication arises from the relationship between its elements and it is not the mere sum of individual contributions.
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